Where BBC content or the BBC is the story
Our reporting must remain accurate, impartial and fair even when our content, or the BBC itself, becomes the story. We need to ensure that our impartiality is not brought into question and presenters or reporters are not placed in potential conflict of interests. It will be inappropriate to refer to either the BBC as "we" or the content as "our". There should also be clear editorial separation between those reporting the story and those responsible for presenting the BBC's case.