Sign posts & content information
To ensure that our audiences are not taken by surprise, we must clearly sign post difficult content on all of our services using a combination of appropriate scheduling and content information which is simple, consistent, and factual. Whenever possible, this information should appear in press releases and other publicity, billings, Ceefax, trails, on air and online announcements, and electronic programme guides. We must consider giving clear information about the content of some pre-Watershed programmes, programmes which start before the Watershed and run beyond it, and post-Watershed programmes as well as for radio programmes broadcast when children are particularly likely to be listening.