Children & dangerous imitation
Children can be influenced by what they see, hear and read. We must ensure that behaviour likely to be easily imitable by children in a manner that is dangerous, must not be broadcast before the Watershed or when children are particularly likely to be in our audience for radio and online when content is likely to appeal to a high proportion of children. Very careful judgements are required about material which might lead to dangerous imitation, including the use of domestic objects in violent acts (e.g. knives, hammers and scissors). Such material must not be featured in output made primarily for children unless there is a strong editorial justification.
When hazardous activities such as rock climbing, snowboarding or white water rafting are portrayed before the Watershed, we must give warnings about the dangers of imitation without expert supervision.