Trails for commercial products related to BBC programmes
We must not make any promotional mentions of BBC related products in programmes, although we may broadcast specially prepared trails for some BBC related products in the junctions after relevant programmes.
BBC related books, recordings, DVD's, CD's and CD Roms are the type of products which may be trailed. We do not produce trails for any other type of merchandise. BBC magazines must not be trailed on BBC radio, television or on bbc.co.uk.
Any product which is trailed must be under the BBC's editorial control and must have been commissioned, licensed or developed directly in conjunction with the associated programme. Material which is trailed may be published by BBC Worldwide or by an outside organisation. Trails or announcements after programmes should give simple factual information without any element of hyping.
Any proposal to trail commercial products related to BBC programmes on BBC Radio must be referred to Chief Adviser Editorial Policy.