Social action programmes
- We must not lobby on matters of public policy when raising awareness of important social issues.
- If our social action programmes or campaigns coincide with a government campaign or lobbying initiative it is important we retain an arm's length position.
- We must ensure that our output does not embrace the agenda of any particular campaign groups and that we treat groups objectively and do not favour one above another.
- News reporting of BBC social action campaigns must be impartial.
Any BBC public service initiative involving any element of fundraising must be referred to Chief Adviser Editorial Policy.