25 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

Introduction
Editorial integrity and independence editorial principles
Product placement
Product prominence
Product prominence in trails
Promotional material/stories supplied by outside bodies
Reviewing products or services
Products used as props in drama, comedy or entertainment
Use of free & reduced cost facilities, products, services & props
Media facility & fact finding trips
Undue prominence & contributors
Online links to third party websites
BBC commercial channels & services
References to commercial products related to BBC programmes & services
Trails for commercial products related to BBC programmes
Games shows
Conflicts of interest
Advertising & the BBC brand
Social action programmes
Programmes about charitable initiatives
BBC support services
Joint initiatives
Trails for support material
Helplines
Automated information services

Reviewing products or services

We must ensure there is no element of plugging when we review products or services. We should review a range from different suppliers, normally without giving details on air of how and where to obtain them.

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Printable version

Section Thirteen of the Editorial Guidelines - pdf

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