Products used as props in drama, comedy or entertainment
We must ensure the use of, or reference to, branded products, services or organisations in our drama, comedy and entertainment programmes are clearly editorially justified and that a wide range are used over time to avoid undue prominence.
We should normally ensure that branding is not clearly visible, and close ups are avoided when real products are used as set dressing. When brands are shown it is normally difficult to justify editorially a verbal reference in addition to the visual one.
We must ensure that when props are accepted free or at a reduced cost there is a clear editorial justification. We must also use a range of brands and keep accurate records of the details of such arrangements.