23 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

Introduction
Editorial integrity and independence editorial principles
Product placement
Product prominence
Product prominence in trails
Promotional material/stories supplied by outside bodies
Reviewing products or services
Products used as props in drama, comedy or entertainment
Use of free & reduced cost facilities, products, services & props
Media facility & fact finding trips
Undue prominence & contributors
Online links to third party websites
BBC commercial channels & services
References to commercial products related to BBC programmes & services
Trails for commercial products related to BBC programmes
Games shows
Conflicts of interest
Advertising & the BBC brand
Social action programmes
Programmes about charitable initiatives
BBC support services
Joint initiatives
Trails for support material
Helplines
Automated information services

Product placement

We must never include a product or service in sound or vision in return for cash, services or any consideration in kind. This is product placement. It is illegal to make any such arrangements in the EU.

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Printable version

Section Thirteen of the Editorial Guidelines - pdf

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