Helplines
We should consider whether it is appropriate to provide a helpline offering further information or support following a programme that raises difficult or distressing issues. BBC Audience lines should normally be consulted.
We must not use premium rate numbers for helplines.
We must provide impartial and objective information and give details of a wide range of agencies, charities and statutory organisations. No agency should be promoted at the expense of others.
We must ensure that a helpline provided by an outside agency is capable of offering a robust service.
We should not normally trail help lines run by other organisations, except where they offer a specialised service, for example, the Samaritans and the National Missing Persons helpline.