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15 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

BBC support services

We offer support services to complement our output which include help lines, information lines, fact packs, information online and via mobile devices.

There are editorial principles that apply to these support services:

  • they should be free or cost recovery, and therefore not designed to make a profit.
  • we must not appear to endorse third party campaigns when we produce support material in conjunction with other organisations.
  • we should not distribute third party fundraising material unless it is for BBC approved charity appeals.
  • we may sometimes accept outside funding for off air support material or services, for example, in the form of sponsorship from a third party who should usually be a not-for-profit organisation, such as a charity or educational establishment. In certain limited circumstances funding may be acceptable from commercial organisations.
  • we may credit organisations who have contributed to our support material on the material itself. We must not credit on air sponsors who have simply made a financial contribution.
  • we must ensure we can cope with any likely demand for our support services.
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Printable version

Section Thirteen of the Editorial Guidelines - pdf



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