Principles
The BBC’s reputation for impartiality and objectivity is crucial. The public must be able to trust the integrity of BBC programmes and services. Our audiences need to be confident that the outside activities of our presenters, programme makers and other staff do not undermine the BBC’s impartiality or reputation and that editorial decisions are not perceived to be influenced by any commercial or personal interests.
To this end when identified as a BBC staff member or BBC talent*, people:
- Should not engage in activities on the Internet which might bring the BBC into disrepute.
- Should act in a transparent manner when altering online sources of information.
- Should not use the Internet in any way to attack or abuse colleagues.
- Should not post derogatory or offensive comments on the Internet.
Even if they are not identified as a BBC staff member, editorial staff** and staff in politically sensitive areas should not be seen to support any political party or cause.
Any online activities associated with work for the BBC should be discussed and approved in advance by a line manager.