Guidance for Managers on blogging
Under this Guidance Note, managers in each area will decide what is appropriate. They should not adopt an unnecessarily restrictive approach. Managers should ensure that any special instructions on blogging are reasonable and explained clearly to staff.
Managers should bear in mind concerns about impartiality, confidentiality, conflicts of interest or commercial sensitivity. In some cases individuals may be dealing with matters which are so sensitive that rules may have to be set on what they can and cannot talk about on their personal blog.
Those involved in editorial or production areas must take particular care to ensure that they do not undermine the integrity or impartiality of the BBC or its output on their blogs. For example those involved in News and Current Affairs or factual programming should not advocate a particular position on high profile controversial subjects relevant to their areas.
Managers can consult the BBC’s Conflicts of Interest Guidelines and the BBC’s Acceptable Use Policy for Internet and Email.