Blogging
Many bloggers, particularly in technical areas, use their personal blogs to discuss their BBC work in ways that benefit the BBC, and add to the “industry conversation”. This editorial guidance note is not intended to restrict this, as long as confidential information is not revealed.
Blogs or websites which do not identify the blogger as a BBC employee, do not discuss the BBC and are purely about personal matters would normally fall outside this guidance.
Staff members who already have a personal blog or website which indicates in any way that they work at the BBC should discuss any potential conflicts of interest with their line manager.
Similarly, staff members who want to start blogging, and wish to say that they work for the BBC should discuss any potential conflicts of interest with their line manager.
If a blog makes it clear that the author works for the BBC, it should include a simple and visible disclaimer such as “these are my personal views and not those of the BBC”.
Unless there are specific concerns about the nature of their role (for instance because they are a member of editorial staff), staff members are free to talk about BBC programmes and content on their blogs. If in doubt, staff members should consult their line manager.
Personal blogs and websites should not reveal confidential information about the BBC. This might include aspects of BBC policy or details of internal BBC discussions. If in doubt about what might be confidential, staff members should consult their line manager.
Personal blogs and websites should not be used to attack or abuse colleagues. Staff members should respect the privacy and the feelings of others. Remember also that if they break the law on a blog (for example by posting something defamatory), they will be personally responsible.
If a staff member thinks something on their blog or website gives rise to concerns about a conflict of interest, and in particular concerns about impartiality or confidentiality, this must be discussed with their line manager.
If a staff member is offered payment to produce a blog for a third party this could constitute a conflict of interest and must be discussed with their line manager.
When a staff member is contacted by the press about posts on their blog that relate to the BBC they should talk to their line manager before responding. The relevant BBC press office must be consulted.
Staff members are allowed to update their personal blog from a BBC computer at work, under the BBC’s Acceptable Use Policy for Internet and Email.