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1 January 2010
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Guidance

Opinion Polls, Surveys, Questionnaires, Votes and 'Straw Polls'

Studio Audiences

Even the most carefully selected studio audiences are not “representative” – though they should, normally, be “balanced”.  Straw polls – or more usefully, a “show of hands” – of studio audiences should state explicitly that they have no wider statistical value.

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Guidance on Opinion Polls, Surveys, Questionnaires, Votes and 'Straw Polls'



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