Frequency and accumulation
Even mildly offensive language can become unacceptable to the audience if used too frequently in a programme, an article, an item etc. For example, a line of dialogue which contains a number of mildly offensive words often produces a much more negative impact on audiences than if the same number of offensive words is spread throughout the entire piece. Used sparingly and judiciously, some strong language can have great comedic or dramatic impact; but careless or excessive use is likely to upset many of our audiences.