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29 November 2009
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Guidance

Interactivity: Competitions

12. Publicising BBC Competitions

Suitable third parties, such as BBC Worldwide magazines or other publications or suitable online sites, may be used by the BBC to help publicise our competitions. Magazines may include entry forms; third party websites may link back to a BBC online entry form. However on air we should only give the BBC method of entry.

 

11.1  Off-air marketing competitions

In addition BBC Publicity or Marketing may sometimes run competitions off air which are either publicised on third party spaces (magazines, websites etc) or run in conjunction with suitable third parties, in order to promote our programmes and services. The principles outlined in this guidance note apply.

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Guidance on Competitions



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