Scope
This guidance is primarily designed to cover informal BBC presences on third party social networking sites. These are most likely to be BBC branded but they may simply be set up by the BBC to pursue our public purposes. The guidance is not primarily designed to cover formal BBC partnerships on social networking sites eg YouTube and Bebo although some of the guidance will be relevant and useful in these circumstances.
It is not intended to apply to sites which are set up and run by users to talk about BBC content or talent.
Where the BBC already has a formal partnership, producers should normally see if the available BBC channel fits their editorial purpose before creating their own site.