Linking strategy
The BBC Share strategy relies on the BBC engaging with users on the sites where they go, in the conversations they are having, as well as on bbc.co.uk. This is partly so that users who may consume little or no BBC content can discover for themselves more of what we have to offer. So we should always link back to bbc.co.uk. We can then encourage users to consume more BBC content on our site, for example by accessing long form video content on BBC iPlayer.
It is not an integral part of the Share strategy that we should routinely link from bbc.co.uk to any BBC presence on a social networking site. It is not our job to promote or advertise these sites from bbc.co.uk or on air. On air, we only trail BBC URLs. See BBC Credits Guidelines
Links to social networking sites should be clearly editorially justifiable, as with any other external link.