Hybrid sites
It should always be clear to users whether the site they are interacting with is a BBC page run by the BBC for BBC purposes or whether this is a personal page run by an individual for their own private purposes.
We should avoid creating or endorsing “hybrid” sites which contain elements of both as this is likely to cause confusion, editorial problems and brand damage. For example, a presenter’s personal profile should not have a URL which contains a BBC brand or programme name.
For guidance on personal sites of BBC staff and BBC talent, see the guidance note on Personal use of social networking and other third party website.