Level of engagement
Before the page/profile/site is launched, you will need to decide with the relevant Interactive Editor/senior editorial figure what level of engagement you want, what resources you will need to achieve it and over what period of time.
For example, a page which advertises forthcoming editions of a TV programme with clips and some background information will need regular refreshing.
But you may want to offer a higher level of user engagement on the BBC branded space.
For example,
- Will users be able to upload still, audio or video contributions? See also Legal and Rights Issues below
- Will users be able to add their own text comments?
If so,
- How do you plan to engage with the community? Will you offer a host presence, for example to answer a question about when the next series is starting?
- How do you plan to protect the BBC brand? Will you need to consider some additional moderation?
- Do you have the necessary resources to do the job properly?