Editorial purpose
Discuss what you want to do first with the relevant Interactive Editor or senior editorial figure, and the relevant Head of Marketing
- What is the editorial purpose? How does this fit in with your overall editorial and marketing strategy?
- Could you achieve the same effect or better on bbc.co.uk?
- Does the site appeal to a key demographic not available via bbc.co.uk? Is this the right site to engage with your audiences?
- Does anything similar already exist? If it does, would working with an existing presence be better for users and for the BBC?
- What commitment are you willing to make to the site? Do you have the resources you need to keep it refreshed and relevant? For how long?
- What is your exit strategy?
- How will you measure success? Try to set a target and a review point before you launch
- Is your overall investment in time and/or money likely to be worth the benefit the offshore presence is likely to deliver?
- The relevant Interactive Editor/senior editorial figure will nominate a named editorial owner for the page. They will be responsible for maintaining and refreshing it
- The relevant Social Media Group representative for each Division will have overall responsibility for keeping a record of any informal pages/profiles/sites set up by their teams on third party social networking sites