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16 July 2009
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Guidance

BBC use of Social Networking and other third party websites

Working with the community

We should take care not to give users the impression that we are interested in setting up a fully interactive profile or page if that page is then neglected or abandoned after it has achieved a one-off short term purpose.  This is particularly true if a community of interest has formed around the page or profile.  It may be possible to hand a limited-life BBC page or profile over to the community which has grown around it, after a broadcast-led engagement has come to an end.  This needs thinking about before the page is created.  It may then become necessary to remove some or all of the BBC branding.  It may also be useful to add a disclaimer to the effect that this site was created by the BBC but is now being run by the community.  See also Site Closure below

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Guidance on BBC use of Social Networking and other third party websites



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