It is important to have a clear plan from the start about how long the association between the BBC and the site/profile/page will last. Our presence may be tactical, we may wish to hand the space over to the community or it may be sensible to announce closure to its users and then shut the space down. It is incumbent on the person responsible for our presence to maintain the site or to arrange an exit. Above all, we should not leave the site BBC branded but neglected, carrying the risk to the brand without exercising any editorial control.
This Editorial Policy Guidance Note was first produced on 11 March 2008.