The grid shown is a design aid, it helps with general layout by:
- Keeping shapes as full pixels
- Helping to align objects
- Dividing the screen real-estate into equal parts.
The current recommendation is to target high end device resolution - 1280x720px. When designing to standard definition devices, artwork should be scaled down to 1024 x 576 pixels.
Note: the grid shown above is unique to GEL for IPTV and is not the same grid used for web and mobile. It is, however, divisible by 8px which makes for easy scaling.