Gradients & Drop Shadows
Gradients and drop shadows are not typically part of the GEL. However, used sparingly, they do help prioritise information by creating a sense of depth on TV.
These techniques should be used in a subtle way as the GEL look and feel is sharp and straight. These examples show you how to use gradients correctly.
Gradients should hardly be noticeable when viewed on a TV.
Always double check gradients on a TV as they are usually visually reduced in contrast by approximately 10-15%.
Gradients are always applied vertically - light at the top and darker at the bottom of a graphic shape.