Single Page Model
The Single Page (or Scroll) Model is the way most digital media works, where content is provided in a single page that scrolls from top to bottom within the screen.
The main body of text is usually displayed in a single column with the page flexibly expanding to provide the space necessary.
The user can use the scroll or flick gesture to move up and down an article
- Users can advance at their own pace, a paragraph at a time or even a line at a time.
- Scroll length is a better indicator of article size than page numbers.
- Separating content and design is easier in this format.
- Users can jump to parts of an article quickly, without the multiple taps or repeated swipes required in paginated layouts.
- It is easier to scale over different platforms and device screen sizes, providing better accessibility by allowing for variable font sizes.
- Precise control of layout elements like embedded photographs, pull-quotes and illustrations across all devices can be difficult when using this content model.