The design philosophy underpins everything we do as a user experience and design team. It informs the way our services look, the way they behave and the way we operate as a team.
There are 10 principles...
Our messages are clear and are communicated through simple, useful and intuitive interfaces. Our services are inherently open and accessible.
Our voice ranges from serious and authoritative through to witty and entertaining. We sound authentic and relevant, warm and human. We engage our audiences with compelling storytelling.
We value the familiarity and trust placed in us. We acknowledge the BBC's heritage of iconic design and broadcasting history with subtle references.
We pioneer design innovations that surprise and delight. We introduce the unexpected but always take our audiences with us.
We curate a timeline of Britain; reflecting the present as it happens and adding relevant contextual links with the past.