What is Design Research?
Learn how design research helps us create digital experiences that meet audience needs.
Senior Design Research Specialist
Learning as much as we can about our audience is both essential and incredibly valuable. We often do this by going out into the world and actually meeting them. We might ask users to keep a diary of their day-to-day lives, or get someone to test drive our designs. And sometimes we simply have a chat about their views and values.
As well as listening to our users it’s equally important we observe their behaviour in a natural environment. We learn a lot from simply watching people going about their normal routines, interacting with products or completing specific tasks.
We stay curious
The world moves at a fast pace, with society and technology evolving every day. Design Research is all about staying curious, continuously learning, and challenging assumptions. This iterative process of testing and learning enables us to adapt to users ever changing needs.
How does this fit into a huge organisation?
Research is essential to what we all do. It’s embedded in the product cycle as we work to reduce the gap between those making, and those using, the BBC. The aim is to uncover insights we can do something with, to empower decision-making and create products that our audience love to use.
Learning from our audience is a shared enthusiasm within our design team. A mixed range of skills and specialisms allow us to adapt to unique challenges and craft the best approach. We work hand-in-hand with our Marketing & Audiences and Data Analyst colleagues to build a complete picture of our users’ needs. Design Research is just one part of the puzzle.