This guideline shows our full suite of BBC icons and explains how to use them. They’re designed to create a consistent look across all our digital platforms.
16 January 2017
11 May 2017
18 May 2017
7 April 2016
18 August 2016
2 August 2016
10 June 2016
GEL Design Principles
The journey’s as important as the destination. And if your user veers off in a new, exciting direction along the way, all the better.
Create a personalised experience for every individual – whatever their needs, schedule and interests.
Design to the needs of your audience. Every innovation has to benefit or delight them.
Upcycle existing designs. It’ll give you more time to innovate. And the greater consistency will encourage greater exploration of the BBC, Online.
Consider every screen and where, when and why it might be used – from the armchair to the Arctic.
Site-mapping, lift & shifting, future-gazing.
We’ve been making changes to the GEL website and we’d love to know what you think.