This guideline explains how to use our typographic styles across BBC online. It covers typefaces, sizes, weights, line-heights and tracking recommendations.
10 June 2016
26 January 2017
7 April 2016
29 July 2016
16 January 2017
GEL Design Principles
The journey’s as important as the destination. And if your user veers off in a new, exciting direction along the way, all the better.
Create a personalised experience for every individual – whatever their needs, schedule and interests.
Design to the needs of your audience. Every innovation has to benefit or delight them.
Upcycle existing designs. It’ll give you more time to innovate. And the greater consistency will encourage greater exploration of the BBC, Online.
Consider every screen and where, when and why it might be used – from the armchair to the Arctic.
We're pleased to announce our UX Design Trainee Scheme is now open for applications.
We’ve been making changes to the GEL website and we’d love to know what you think.