This guideline explains how to use our typographic styles across BBC online. It covers typefaces, sizes, weights, line-heights and tracking recommendations.
10 June 2016
2 August 2016
22 August 2016
7 April 2016
2 June 2016
19 February 2016
GEL Design Principles
The journey’s as important as the destination. And if your user veers off in a new, exciting direction along the way, all the better.
Create a personalised experience for every individual – whatever their needs, schedule and interests.
Design to the needs of your audience. Every innovation has to benefit or delight them.
Upcycle existing designs. It’ll give you more time to innovate. And the greater consistency will encourage greater exploration of the BBC, Online.
Consider every screen and where, when and why it might be used – from the armchair to the Arctic.
Site-mapping, lift & shifting, future-gazing.
We’ve been making changes to the GEL website and we’d love to know what you think.