GEL 3.0 Authentic, Current, Pioneering, Modern British, Local/Global, Compelling, Distinctive, Joined-up, Universal, Best.

Building a Global Experience Language for the BBC

We are evolving a global experience language for the BBC's digital services.

The GEL guidelines are a reference point for designing BBC services across Web, Mobile, iPTV and Tablet.

This is probably the best job in the world!

Neville Brody, Research Studios

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