One of the talking points is the fact that the movie's been through, I think by my estimation, three different titles, maybe if you could talk us through that.

Yes, we've had a problem titling this film from the beginning. I was never happy with... originally it was called "Diamonds", I think. I was keen on "Helter-Skelter", but apparently Charles Manson massacred several people to the sound of "Helter-Skelter," and wrote Helter-Skelter in their blood on the walls. So it wasn't an inspiring or auspicious title for the States, so "Helter-Skelter" got parked up. Then it turned into "Diamonds", just because the narrative follows the trajectory of a diamond, which then wattled it's way down to "Snatch". I don't know why because there's absolutely no snatch in it. But you know, I wanted the antithesis of "Lock, Stock and Two Smoking Barrels", that being such a mouthful, not that "Snatch" isn't. There is a reason for it being called "Snatch" because people snatch things. But because it's such a short sort of arresting title I sort of fancied that.

Were the film company concerned in any way, particularly in America about the sexual connotations of the...

Yes, well they won't stomach it, they won't stomach "Snatch". No, we can't call it "Snatch" in America. So we put an apostrophe and a 'd' on the end. So we got round that one.

"Snatch" opens nationwide in September.

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