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I am working as a graphic designer and website developer for search engine optimization company. I have experience of more than 5 years in Graphic Design, and Web Design/Development.
Creation of good keyword phrases is a key to successful SEO to bring in more traffic to your websites. Effective keyword selection would make you comprehend, your likely audience and what are they are looking for.
Create a list of keywords
A good SEO technique is to place as many relevant and related keywords on your site to increase the keyword density. Selection of specific keywords related the main topic for your website. By discussing with your friends or family, you can look for words, phrases, or questions that relate to your website's topic.
Find your forte
Deciding your forte is the key to create SEO keyword phrases. You can start with a few broad themes for keywords like “flowers,” “florist” or “delivery. However, include few forte keywords like “same day” or “orchids” if that is what your website provides. If your website has information, matter or provides a service or product that is different from your competitors, then take advantage of this. Avoid the usage of too many specific keywords, as they would hamper the traffic to your website.
Choose popular keywords
Few phrases or words are searched more frequently. Utilize keyword analysis tools, from the net, to grade your keywords and utilize those that are generally used by the surfers. Google Analytics provides this service. You can choose those keywords that would draw the attention of people towards your website and thus enhance your page rankings on search results.
Recognize your surfers
Prior to selection of SEO keywords, recognize your surfers. Recognizing your surfers is very necessary while creating good SEO keywords for your site. For instance, a knowledge-based website can utilize “scientific”, “explanation” etc. as keywords for a site discovering science. In contrast, non-science website can utilize “water,” “boiling point,” etc. as key words.