Frequently Asked Questions

BBC Homepage - Why can't the homepage be customised

We know that some of our users valued the ability to customise the homepage. However our audience research shows that most users want to be able to filter content, (e.g. select content to view under a range of headings such as news & sport, knowledge, lifestyle etc) rather than actively customise. The homepage has historically enabled a measure of customisation but the majority of users haven't taken advantage of this.

When customisation features are highlighted, the perceived value is mixed; instead users tell us they place a higher value on being able to easily filter content, than re-order what's already there.