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Twenty-year-old Fraser Doherty from Edinburgh started making jam at home with his grandmother and sold jars to friends and neighbours. As demand grew, he researched the jam market and spotted a gap for a healthier brand which he successfully marketed to supermarket chains. His success has brought global media attention. Now he uses some of the profits to fund social events for local pensioners.
This clip is from:
Seasonality, Jam and Export
First broadcast:
27 November 2009

Classroom Ideas

Could be used to learn how to create a new product based on traditional recipes and the importance of good market research. This could be combined with practical lessons on scone making and the various uses of dairy products.

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