Twenty-year-old Fraser Doherty from Edinburgh started making jam at home with his grandmother and sold jars to friends and neighbours. As demand grew, he researched the jam market and spotted a gap for a healthier brand which he successfully marketed to supermarket chains. His success has brought global media attention. Now he uses some of the profits to fund social events for local pensioners.
- This clip is from:
- Seasonality, Jam and Export
- First broadcast:
- 27 November 2009
Could be used to learn how to create a new product based on traditional recipes and the importance of good market research. This could be combined with practical lessons on scone making and the various uses of dairy products.