An analysis of advertising on Facebook and Google, and the scope for targeting customers. It's claimed to be 'the cleverest marketing scam in history', because people such as Facebook users voluntarily provide data of huge value to advertisers (such as favourite restaurants or bars). It highlights the naivety of those who think it's wrong for Facebook to try to make money out of its customers.
- This clip is from:
- First broadcast:
- 21 December 2007
This clip could be used to provoke the following discussion: 'The Data Protection Act forces any business that holds information on you to allow you to find out what's in their database. Should Google and Facebook be forced to reveal the same to anyone who asks?'