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Marketing Manager, Lucy Wiltshere, explains the marketing strategy behind her company’s range of soft drinks. She discusses how she uses mood boards to develop a brand image that will appeal to the target market.
This clip is from:
First broadcast:
5 March 2009

Classroom Ideas

Using the marketing process for soft drinks as an example, students could identify the target market and audience for their chosen products. They could then create mood boards for their likes and dislikes before planning how to market their own product designs.