The Oban Chocolate Company is a small business which benefits from the internet, allowing it to run from a small town location. The Company is run as both a small town shop/visitor attraction and as an internet outlet. The owners use the internet both to order stock and to make customer purchases as easy as possible. They explain how ongoing communications and marketing can encourage continuing trade from customers. The small scale of the company means the owners can keep this a hands-on business with more control over quality, product lines and staffing.
- This clip is from:
- First broadcast:
- 16 October 2009
Students could design a website for a new business of their choice. They need to choose a product/ service and a brand name. They need to emphasise the benefits of shopping online to their new customers via their website. What barriers might they face? How could they overcome these?