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An explanation on how online retailers such as Amazon 'tailor' their store to individual shoppers. They monitor what we look at and buy online, allowing predictions about what we want to read, watch and eat. This gives online retailers an important advantage over retail shoppers but does it make us less individual or more like a 'target group'?
This clip is from:
First broadcast:
13 February 2010

Classroom Ideas

This clip could be used to start off a discussion - 'How do you feel about websites gathering data to help predict what you want to buy and to do?'