An insight into the farming and marketing of cocoa in the Ivory Coast. Stacey follows the supply chain from Ivory Coast farmers through to distributors, looking at what a family working on a chocolate plantation earns, and where the money is going. Although the middlemen do not appear to add much value, they are able to buy cheaply and sell expensively. The selling price is determined by world commodity prices.
This clip could be used as a starter to engage students’ interest and to use as a focus for discussion. Why are commodity prices so important? Is the current system fair for farmers? What can be done to make the lives of these farmers easier?