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How a major self-storage company used marketing to establish itself. The 'Big Yellow Self-Storage Company' has taken advantage of a relatively new market opportunity. We see their marketing strategy, from leaflets and posters to a full TV advertising campaign.
This clip is from:
First broadcast:
4 April 2003

Classroom Ideas

This is an example of advertising in the early growth stage of a product's life cycle. Students could work in pairs to come up with 2 examples of advertising for a business in the maturity phase of its life cycle, and 2 examples of advertising used to promote brand new products at their birth.

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