Section 14: Editorial Integrity and Independence from External Interests
(Note: This section does not apply to BBC commercial services. There are separate guidelines for BBC commercial services on Editorial Integrity and Independence from External Interests. Details here.)
The BBC's reputation, in the UK and around the world, is based on its editorial integrity and independence. Our audiences must be able to trust the BBC and be confident that our editorial decisions are not influenced by outside interests, political or commercial pressures, or any personal interests.
This section of the Editorial Guidelines concerns the editorial decisions and production of our output. It should be read in conjunction with Section 15 Conflicts of Interest, which is concerned with ensuring the external activities of those involved in making content do not bring the BBC's editorial integrity into question.
- Product Placement
- Product Prominence
- Free and Reduced Cost Facilities, Products and Services
- Online Links to Third Party Websites
- Logos and Credits Online
- BBC Commercial Channels, Services and Products
- Game Shows
- Advertising and the BBC Brand
- BBC Support Services
- Guidelines for BBC Commercial Services