Last updated: October 2010
Editorial Guidelines Issues
This guidance note should be considered in conjunction with the following Editorial Guidelines:
- Editorial Integrity - logos and credits online
See Editorial Guidelines Section 14 Editorial Integrity and Independence from External Interests: Credits and Logos Online
Summary of Main Points
- The BBC seeks to offer fair and appropriate credits on its online sites. We normally give production credits, credits for the supply of TV programmes, websites or other material by third parties, credits for some outside events and credits for some software providers.
- Credits should be editorially justifiable, non-promotional and not be unduly prominent
- Under no circumstances can programme makers or online producers agree to a broadcast credit or an online credit, nor must a link be included on a public service website, as a precondition for the offer of free or reduced cost products or services, in return for cash, services or any other consideration in kind.
- There has to be some editorial justification for linking to any site. Third party links are not acceptable as forms of credit. Nor are they acceptable as a form of credit where an external company has built the site, or developed games or other software applications for the site.
- Where animations, movies, or other video contributions are included on the website with a duration of 2 minutes or more, additional closing credits may be used at the end of the contribution.