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Guidance for BBC Global News Service on Use of Content by Sponsors

Created on 28 Nov 2013

Guidance for BBC Global News Service on Use of Content by Sponsors sets out appropriate safeguards to protect the BBC’s reputation for impartiality, independence and integrity when sponsors of Global News commercial content are given use of the BBC commercial content. It is standard practice in the industry for sponsors of programming to ask for rights to be able to use the content beyond its linear broadcast or publication. If done well this can be a useful source of joint marketing activity. The Guidance establishes what types of BBC Global News commercial content can be used by sponsors and in what circumstances.

You can read it in full here: Guidance for BBC Global News Service on Use of Content by Sponsors

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