Peter played an ace when he founded his tennis academy at 16 and has rarely double faulted since.

Exclusive: Peter's story

It's not all been plain sailing for Dragon Peter Jones.

Most likely to say in the Den
"I don't think you've thought this through at all".

Exclusive: Video Diary

Theo has a special gift for Peter but what will he make of it?

Peter's entrepreneurial journey started early when, at the age of 16, he founded a tennis academy. He then set up a computer business and had various other business interests.

At the age of 28, Peter joined corporate giant Siemens Nixdorf and ran its computer business in the UK. In 1998 he founded Phones International Group, a telecommunications firm that now generates revenues in excess of £200m.

His business interests range from telecoms, leisure, publishing as well as TV and media. Peter has won many national awards, including Emerging Entrepreneur of the Year in 2001.

Now in his early forties, Peter is considered to be one of the UK’s leading young businessmen.