About Peter:

Peter played an ace when he founded his tennis academy at 16 and has rarely double faulted since.

Most likely to say in the Den:

"I don't think you've thought this through at all"

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Peter's career to date

As a schoolboy Peter's parents saved up to send him to private school but he found it difficult to adapt to the change and returned to state school for the rest of his education. The feeling of power gained from sitting in his dad's office chair as a boy sparked his motivation to make big money.

Peter's entrepreneurial journey started early when, at the age of 16, he founded a tennis academy. His career then took a technical curve, setting up a computer business and later a computer support company. Peter then experienced a run of bad luck in the form of a 'fun if costly mistake' investing in a restaurant and losing his house and cars when his computer business closed. 

At the age of 28, Peter joined corporate giant Siemens Nixdorf and ran its computer business in the UK. In 1998 he founded Phones International Group, a telecommunications firm that now generates revenues in excess of £200m.

His business interests range from telecoms, leisure, publishing to TV and media. Peter has won many national awards, including Emerging Entrepreneur of the Year in 2002. Now in his early forties, Peter is considered to be one of the UK's leading young businessmen.

The Peter Jones Foundation was established in 2005, to offer funding and support to underprivileged children in the UK. Through the foundation Peter has also set up the National Enterprise Academy, working with the government's New Enterprise Scheme to shift the boardroom to the classroom. The course for 16 - 19 year old entrepreneurs will open its doors in 2009.

This year a National newspaper challenged Peter to sit an A level business studies exam which he passed with flying colours, gaining an A grade without formally studying the course material.

We caught up with Peter for a quickfire Q&A

Name: Peter Jones

Age: 42

Family:Tara and children Annabelle, William, Natalia, Isabella, Tallulah

Pets: Dog called Holly

Describe yourself:Energetic, fun, driven, honest and caring

Estimated wealth:  In the hundreds of millions

Most outrageous purchase: A stay on Necker Island for my friends and family

One thing I always spend the extra on: I don't scrimp on cars

Best job I’ve had: Being a Dad

Worst job I’ve had: I haven't had one

The one thing I look for in employees: Initiative and Loyalty

Dream job: I'm doing it

Last CD I bought (or downloaded): Hamfatter 'The Girl I Love'

Last gig / concert I went to: Hamfatter at the Stables in Chalk Farm

Last film I saw: High School Musical with my kids

Favourite holiday destination:Portugal

Favourite sport and player: Tennis and Annabel Croft.

Favourite pitch: Levi Roots's Reggae Reggae Sauce

Best investment to date: Most of mine have done well

The one that got away: They never get away

I'd never invest in: Dishonest or scruffy people