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| Name | Alex Foreman |
| Pitching | Ladder Buddy |
| Investment Required | £30,000 |
| Equity Offered | 20% |
| Brief Description | Tool caddy for ladders |
Alex has pitched to the Dragons - see how he got on in the Den
Nicky Stanley, Pick Up A Patio
Alex Foreman, Ladder Buddy
Watch my video review with some of the highlights from the latest raw pitches.
Comments
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Should have gone with the licensing deal, you were the one who banged on about the size of the American diy market, cant you see the potential for licensing, it can be easily copied, and somebody else will get a piece of the pie.
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Great idea, but it just goes to show you need commercial acumen or the Dragons will snatch
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On reflection Shaf was wrong to grab 70% of the company. I thought the concept of the Dragons Den was to help people get the first business of the ground. Shaf could have taken a controlling % of the company and Alan help to understand business from a financial perspective. Him and Alan could have gone on to do more things, rather than Shaf's one hit deal. Its not like Shaf needed the money. Anyway at least Alan has something and hopefully he'll have more up his sleeve but he has to focus on building his contacts and getting professional support, one thing is for sure he can't keep meeting people like Shaf who will exploit him every time. One thing is true Alan is an inventor and not an entreprenuer.
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70%? He was robbed
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What a rip off, the tv's dragons would never take advantage of someone like this. The whole point in the show is for people who believe they have a great product to go on and get an investment from those who know what they are doing, so of course he didnt know much about the business side, otherwise he wouldnt have been there. The show wasnt set up for people to have spent years making a product for some hot shot to take advantage of the fact he can see that HE desperately needS their help. Shaf should be ashamed of himself, i believe we need new online dragons as these two clearly dont have a clue, and are just in it to take advantage of people. the whole point in investing is that you put in the money and guidance and the person with the business idea concentrates on the product. Would have seen the point if he had asked for 100k.The percentage should be at most 50/50. BBC give shaf his marching orders.
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This Shaf Guy should give back 20% equity. I can't believe the organizers can let this happen. I was so angry when I saw this on TV. If this is how the show will go on. Then the name should be change to Rip off Den. Then anybody that goes there will know that the have gone there to be ripped off.
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I agree that the equity share was harsh, but it doesn't matter, this is a copied product. Not only is it copied, it's copied from another Dragon's Den participant (albeit the TV version). Father son team Rob and Jeff Hill, presented the Ladderbox in 2008, and recently featured in the first episode of Dragon's Den On Tour. Their product serves exactly the same function as this guys does. However they did fail to get an investment.
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70% - he was Shaf-ted
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this product is too fiddly, there are several other products on the market, his costs are to high, therefor the final selling cost will be too high. there is a product called the Ladder Bucket, manufactured and patented by The Ladder Bucket Company ( www.ladderbucket.co.uk ), this product retails through Screwfix and Nextday B&Q at around £9.99. this product will do all of the things that the ladder buddy will do and all you have to do is hang it over the rung of your choice with no hassle and no mess, the Ladder Bucket is manufactured in England and fully patented. for me the ladder buddy is a waste of time and monay, and way to complicated.
for me to complicated and to expensive, for DIY all products have to be simple and easy to use and store.
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the heavy brixes can cause the ladder to fall down, is it fully safe?
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