|Brief Description||A collapsible, concertina shaped refillable water bottle that aims to reduce bottled water waste|
Guy Jeremiah delivers a gutsy visual demonstration of his product. He believes it is a solution to the enormous waste of plastic caused by the bottled water market, and intends to harness the collaborative power of the internet in order to help his customers find free water sources wherever they are.
Guy seems confident that his well-rehearsed eloquence will win the day. However, Peter Jones has a criticism right away: he found Guy's presentation misleading. Peter doesn't think the product will make any impact on the bottled water market, only compete for a share in the much smaller reusable bottle market.
Theo lays into Guy's product
James Caan focuses on price and when he realises how little money Guy's business has made in comparison to the projections, he drops out.
Duncan Bannatyne doesn't think the bottle will be of any use to gym-goers. In response, Guy raises a few eyebrows among the Dragons by mentioning possible health risks associated with disposable plastic bottles. Duncan will not be side-tracked, though, and he gets heated: it's clear he thinks the product is a bad idea and will not consider investing.
Deborah Meaden is next to quiestion Guy. She wants specifics on the environmental side of the product, but is disappointed by what she hears. Guy emphasises the practicality of his product, but meanwhile Theo Paphitis is lining up another barrage of criticism. He would rather stick pins in his eyes than buy the bottle! He is out.
Peter thinks Guy's business model is hopelessly optimistic and also declares himself out. The last word goes to Deborah, who doesn't like that the bottle has to be reused more than three times before it becomes more environmentally friendly than a plastic bottle. Deborah makes it unanimous and Guy's bottles lose their chance for an investment.
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