In the five year history of Dragons' Den, it is hard to remember a more perfect pitch than that of Sharon Wright. Would-be entrepreneurs should take note of it as a textbook example of how it should be done. (For my checklist of ten key lessons from Sharon's success, go to the post-script to this article).
But you may have missed the most extraordinary sign of her success.
Evan will write weekly updates of Den activity throughout the 2009 series.
She not only got more money than she had asked for (that is not unique in fact, it has a happened couple of times before in the Den). She also managed to secure her investment on better terms than she had originally asked for.
In other words, she sold shares in her company at a higher price than she had originally been demanding. I don't think that has ever happened before.
This is the calculation.
She came in looking for £50,000 for 15% of the business. That means she was effectively offering each one per cent of her company to the Dragons for £3,333 (50,000 divided by 15).
James and Duncan offered her £80,000 for 25% shaving a small amount off her price for each percentage share, taking it down to £3,200.
But she ultimately got them to accept £80,000 for 22.5% of the business, making the final price of each share £3,555. She got £222 more for each share than she had been asking when she came in.
A true dragon slayer.
Last updated: 22 July 2009
Each week Evan Davis gives us his take on some of the key moments from the TV Den.
Evan explains the fundamentals, a full glossary, and links to further resources.
The multi-millionaire investors eager to invest in the Den.
Missed any action? Watch, read, rate and have your say on the class of 2010.
Apply to enter the Dragons' Den.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.