|Brief Description||A vintage hosting company that run parties which capture elements of a bygone era.|
Eye-catching Angela Newman makes an enchanting pitch for her hosting company, complete with dancers and music evoking the Twenties and Thirties.
James Caan asks where she hopes to set up premises and is amazed that she intends to kit out a Soho location for as little as £27,000. He points out a humble sandwich bar he established some years ago in the same area cost twice as much.
Deborah Meaden points out she completely understands the concept and buys into the whole vintage idea.
Her enthusiasm is short-lived.
When she asks Angela for details of the lease terms on the Soho property, the former chartered accountant hasn't a clue.
Duncan plays hardball
Theo Paphitis intervenes and points out that a "shell" involves huge start-up costs. Angela sidesteps further discussion about the premises by pointing out the favourable press her concept has already garnered.
Duncan Bannatyne wants to uncover her running costs and her erstwhile fluency deserts her as she stumbles out flustered figures. Unconvinced, the Scot declares himself out.
Peter Jones reveals this is an area he has first hand knowledge of. For him it was a story of escalating costs and poor returns. It is something he does not wish to repeat and he is out.
James Caan asks whether Angela has any experience in this area and she says her mother has a restaurant and food was something she grew up with - she knows all about spiralling costs, stock control, orders, good bookkeeping.
When directly asked whether her mum thinks this idea will work, Angela causes laughter in the Den when she replies yes, but then "if I dated a dancing brick she'd be pleased".
She goes on to make a heartfelt plea for investment: "I'm not perfect - that's why I'm here".
Deborah deliberates for what seems ages before making Angela an offer of half the money for 20%
Theo jumps in to match Deborah's offer while James declines to match or beat the other two Dragons.
All smiles, Angela accepts the joint offer.
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