Dragons - Julie Meyer

An American by birth and a European in spirit, Julie came to Paris in September 1988 and has been working with technology business leaders and entrepreneurs ever since. She moved to London in July 1998.

Julie is Founder and Chief Executive of Ariadne Capital in London, an investment advisory company whose "Entrepreneurs Backing Entrepreneurs" model has led to a number of wins over the years. Ariadne's early clients included Espotting [sold to MIVA], Kashya [sold to EMC], and Skype [sold to Ebay]. Their current hits are Monitise and SpinVox. They have 24 equity stakes in high-growth private companies including SliceThePie and Zopa.

Ariadne Capital is valued at £14 million by 50 top entrepreneurs and business leaders who invested in Julie, setting the company up in December 2000.

Julie is well-known for founding First Tuesday, a leading network of entrepreneurs which connected the European start-up scene in 1998 to 2000. At its heyday, 500,000 entrepreneurs were meeting on the first Tuesday of the month as well as online. It was sold for ¢50 million in cash in and shares in July 2000 - she pocketed millions.

From 1998 to 1999, Julie was part of the team at NewMedia Investors [now Spark Ventures] where she helped several companies, including lastminute.com, WGSN and Arc Cores, build their teams and raise significant venture capital financing and internationalise.

She is a World Economic Forum Global Leader for Tomorrow, an Ernst and Young Entrepreneur of the Year, a regular speaker on Entrepreneurship and Leadership, and a columnist for CityAM.

Name: Julie Meyer

Age: 42

Family: I'm very close to my family and friends, but never discuss anything about my private life in public

Pets: Pastis and Amaretto, my cats

Describe yourself: I was the child who at age 10 felt that it was very important to update my 64 cousins on what everyone was doing, and I would write endless letters to everyone with detailed accounts of their activities. I suppose it was inevitable that I would get a reputation for networking.

Estimated wealth: Too polite to mention numbers

Vehicles owned: Born to be driven. I don't like to drive. I had a bad car accident in France on my last day of business school where they had to cut me out of the car which hit a tree in the hills around Fontainebleau.

Property owned: London flat, California home

Most outrageous purchase: My 40th birthday party

One thing I always spend the extra on: New Year's Eve, Armani, Anne Fontaine white blouses, LK Bennet, shoes and spa days at Chewton Glen in the New Forest to make me feel human again

Best job I've had: The one I have, isn't that great?

Worst job I've had: The 6 weeks in 1997 that I spent during the summer of business school [INSEAD] working at a management consultancy. I hated it.

The one thing I look for in employees: I want to work with people who expect success

Favourite film: The Thomas Crown Affair

Favourite book: Lancelot by Walker Percy

Favourite restaurant: Amaya in London

Favourite holiday destination: Gassin and Ramatuelle, France, or Chipping Campden in the Cotswolds.

Favourite sport, team and player: Tennis, Roger Federer

Best investment to date: Can't play favourites - sorry

Things that interest me: The expansion of freedom and wealth to a billion people through capitalism and free markets over the past 25 years, and how I can - in my small way - continue that trajectory

I'd never invest in: Anyone I don't trust, who's negative, who's a snob or a bully

Best advice offered: From my father age 11 - "you can do anything you set your mind to. Invest in yourself relentlessly."

People you admire: Howard Roark, John Galt, Ronald Reagan, Margaret Thatcher, Dietrich Bonhoeffer, Alastair Lukies, Christina Domecq, Brent Hoberman, Jeremy Coller, Sir Peter Vardy, Martin Luther, Oprah, Mo Ibrahim, my father and mother

Your motto would be: Think Big, Start Small and Move Fast.

For impressing in an interview or pitch

If you want to impress in an interview/pitch, you have to feel really good, so get sleep the night before, wear something you feel great in, know your facts, rehearse a lot including expected questions in front of someone whose opinion you trust, and listen to the questions you get. Don't get defensive, and most importantly exude warmth, success and interest in your audience.

For running your own business

First of all, do anything else if you can as running your own business will be the most difficult thing you will ever do.

Secondly, forecast everything, and review the figures constantly.

Thirdly, sell sell sell. I've known a lot of very clever people in my life who don't like to sell, who think it's beneath them. If you don't like to sell, then don't run your own business.

Fourthly, get your personal life and finances in order before you take the plunge.

Fifthly, build a network of people to whom you can turn for sharing the breakthrough moments and the near death experiences.

For surviving the recession

In order to survive the recession, you must focus on your "unfair advantage" - that which you do better than others. The more you play to your strengths, the more you get known for your strengths, and the more people want to come to you - to buy what you sell - because they are dealing with a specialist in an area.

For getting your product to market

The trick in a successful market entry strategy is to control as much of the process as possible. I have seen too many companies crash and burn because they attempted to sell through banks, telcos, large retail chains before they had established market demand.

For winning investment

Always raise money when you don't need it. Easy to say, but in reality, an entrepreneur needs to be building relationships with investors in advance of winning investment.

For making millions

Do something that you love. If you are bright, brave, hard-working, persistent and doing something that you love, you will create opportunities, and fortune will smile upon you.