DNA1 is a system that enables clients to create community websites that are based around user-generated content. This site, the DNA Hub, goes into all sorts of detail about DNA, but to save you the effort of searching high and low, here's one sentence that explains what DNA is all about:
DNA is a system that enables clients to create compelling community websites, in which members contribute to an ever-growing repository of user-generated content, and around which highly sticky clustered communities can evolve.
Apologies if that sounds like it's been regurgitated by an automatic buzz-word generator, but if you'd like to know more, check out the history of DNA, and why we think the unique structure of DNA creates such compelling communities. DNA is just one of the community services provided by the BBC, and it enables communities to develop into transparent and clustered societies that we believe are at the cutting edge of online community development.
If you'd like to know exactly what it takes to run a DNA site, then make sure you read about the requirements for running a DNA site, the resources required, and how we go about launching a DNA site.
Finally, if you have any questions then please ask your question in DNA Feedback, and we'll get back to you as soon as we can.